Ford Ranger: It’s Back and It’s Steel
AN AMERICAN FAVORITE REINVENTED: NEW FORD RANGER BRINGS BUILT FORD TOUGH INNOVATION TO U.S. MIDSIZE TRUCK SEGMENT
At the North American International Auto Show, Ford revealed the all-new 2019 Ford Ranger for North America, bringing midsize truck fans a new choice from America’s truck sales leader – one that’s engineered Built Ford Tough and packed with driver-assist technologies to make driving easier whether on- or off-road.
Production begins late this year at Ford’s Michigan Assembly Plant as customer demand is growing for midsize trucks. U.S. sales are up 83 percent since 2014 as a new generation of midsize truck buyers seek more maneuverable, fuel-efficient pickups.
The 2019 Ford Ranger answers the call with an all-new midsize pickup featuring a new exterior design, chassis and powertrain developed specifically for North American truck customers. Powerful and strong, with a high-strength steel frame, Ranger is equipped with a proven 2.3-liter EcoBoost® engine mated to the only 10-speed automatic transmission in the segment.
“Ranger has always held a special place in the hearts of truck fans,” said Hau Thai-Tang, Ford executive vice president, Product Development and Purchasing. “The all-new Ranger is designed for today’s midsize truck buyer, delivering even more utility, capability and technology for those who blend city living with more off-the-grid adventures on weekends.”
Ranger comes in entry-level XL, mid-level XLT and high-level Lariat trim series with available Chrome and Sport appearance and FX Off-Road packages, and in SuperCab or SuperCrew cab configurations.
Built Ford Tough
Built Ford Tough is engineered in Ranger’s DNA – from its high-strength steel frame backbone to its frame-mounted steel front and rear bumpers. Ford engineers put Ranger through the same torture testing as the legendary F-150 goes through.
Even its design is tough. Ranger’s muscular body features a high beltline that emphasizes strength, while a raked grille and windshield provide an athletic appearance – designed to aid in aerodynamics and reduce wind noise. Short overhangs are functional off-road for clearing obstacles.
From the rear, the Ranger nameplate stamped in the tailgate conveys strength, and the tailgate itself is designed to handle people and cargo. A rugged steel bumper with an available integrated trailer hitch receiver helps make towing campers, ATVs or watercraft a breeze.
Inside, Ranger blends comfort and functionality with room for up to five people, their gear and accessories. A center stack includes an 8-inch touch screen for the available SYNC® 3 system, while the instrument cluster features dual LCD productivity screens for real-time vehicle, navigation and audio information.
Ranger’s twin-power dome hood houses its 2.3-liter EcoBoost engine designed for efficiency and capability thanks to direct fuel injection, a twin-scroll turbocharger and 16-valve design. For added durability, the engine features a forged-steel crankshaft and connecting rods, and chain-driven dual overhead cams.
“Ranger’s proven 2.3-liter EcoBoost provides a torque target on par with competing V6 engines, but with the efficiency of a four-cylinder,” said Thai-Tang. “When you pair that with its 10-speed transmission, you’ve got one of the most versatile, powerful and efficient powertrains in the segment.”