[VIDEO] 2015 Hyundai Genesis: High-Strength Steel Luxury

The 2015 Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis. This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC®, significantly broadening Genesis appeal in Snowbelt regions throughout the U.S.

The 2015 Hyundai Genesis expresses a truly modern design through distinctive exterior styling with a sleek, upscale

Hyundai interior design principles – safety, intuitiveness and simplicity – guided the Genesis design team in redesigning all primary controls to deliver maximum ease of use.

Hyundai interior design principles – safety, intuitiveness and simplicity – guided the Genesis design team in redesigning all primary controls to deliver maximum ease of use.

appearance. Evoking a premium feel, the design cues display a new Hyundai family aesthetic: simple and harmonious design with refined fluidic elements. The design features the modern Hyundai look, with a striking hexagonal front grille as a key geometric element, a dynamic crease accent running along the flanks of the car, and a dynamic rear design. Design surfaces convey a kinetic elegance, relying more on voluminous body sections than surface details to create dramatic forms. Proportions demonstrate a long dash-to-axle length, longer wheelbase and shorter overhangs than its predecessor. These proportions clearly convey the performance rear-drive configuration beneath the sheetmetal.The cabin layout of all-new Genesis has been designed to benefit all occupants with a spacious, comfortable ambience. The simplification of the switchgear and instrument panel ensures an intuitive layout and open feel. The

Sleek design with a high-tensile strength body structure provide luxury in both look and ride.

Sleek design with a high-tensile strength body structure provide luxury in both look and ride.

High-Tensile-Strength Bones

2015 Hyundai Genesis received a redesigned platform to accommodate its new available HTRAC® AWD system, using no shared components with its previous generation. The platform employs even more advanced high-strength steel, now over 50 percent of total platform composition. The benefits of strategic use of high-strength steel are immediately evident in 16 percent stiffer torsional rigidity and 40 percent stiffer bending rigidity compared with the highly-acclaimed first-generation architecture. As a result, the new Genesis is stiffer in both torsional and bending rigidity than the BMW 5-series.
Body and mounting point stiffness are also improved on the Genesis. Ensuring a smooth ride over rough roads was a top development focus, achieved by a more robust connecting structure, extensive laser welding, reinforced body and chassis mounting points, new hot stamping and dipping techniques for the B-pillar and roof sides, and an increased amount of high-strength steel in the chassis. Front seat frames were also strengthened for greater rigidity.

Since its launch in 2014, the 2015 Hyundai Genesis has been recognized in the industry with a number of awards, including Kiplinger’s 2015 Best Value Award and 2015 Autoguide.com Car of the Year.  It has also been awarded the Insurance Institute for Highway Safety’s Top Safety Pick+ Rating.

Source:  Hyundai Media Room