U.S. University Student Wins US$500 Gift Card in WorldAutoSteel’s #NameTheSteelGuy Contest

Name the Steel Guy Contest Winner Laron B.

Name the Steel Guy Contest Winner Laron B.

Brussels, 7 September 2016 – WorldAutoSteel is pleased to announce that a university student from the United States, Laron B., has been named Grand Prize Winner of the steel consortium’s #NameTheSteelGuy contest. Laron will receive a US$500 Amazon Gift Card (and bragging rights) for winning the light-hearted competition that WorldAutoSteel conducted this past summer on the social media channel, Facebook.

Participants of the contest came up with creative, fun names for WorldAutoSteel’s new mascot, a figurine made out of recycled automotive steel parts who travels the world.

“I chose the name, Profess-Ore Otto because he is teaching us about WorldAutoSteel,” says Laron B. “Steel is composed of iron ORE, and ‘Otto’ sounds like ‘Auto.’”

WorldAutoSteel invited people of all ages and backgrounds to enter the contest including automotive steel industry professionals, university students and members of its global social media community.

Laron says she entered the contest because she loves using logical thought in a creative way.

“I’m very excited about winning because it gives me confidence to improve my creative thinking skills,” the university student says. Laron plans to pursue a career in creative arts and attributes her love for creativity to a former teacher, someone who inspired her.

Profess-Ore Otto Hits the Road for Steel

Congratulations, Laron! We’re so pleased our steel mascot now has a name, Profess-Ore Otto.

“My high school art teacher was the one that made me believe I could achieve everything and assured me it was okay to sometimes not be able to do something,” Laron says.” He taught me that what you learn from the creative process that happens when you’re trying something is often times more important than what you’re actually doing.”

The #NameTheSteelGuy contest started 18 July, and ran through 12 August 2016, on facebook.

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