If you want to solve a problem, you have to look at all the things that are causing it. you have to look at the big picture. It’s like that with the problem of making vehicles cleaner for the environment. Many folks get stuck on fixing the emissions coming out of the tailpipe = because they’re visible, easy to measure, and it’s become a habit. But when you don’t look at the big picture, we can actually make things worse. This video tells why Life Cycle Assessment is a better way to reduce vehicle emissions than our current tailpipe approach.