Because customers worldwide are demanding safe cars and governments are regulating crashworthiness more strictly, engineers are selecting materials and designs that make vehicles safer, year after year.  The steel industry has been facing the challenge by reinventing steel over time and pioneering a whole new class of materials that are over 50% stronger than a decade ago. 

In the same time it takes to pop a balloon with a needle, your day can go from mundane to life changing. That's how quickly a car crash can happen-- in 67 milliseconds or less, about the length of time for a balloon pop.